The New Nova Scotia: Provincial Tourism, History, and Identity, 1956-1966

Wednesday, Sept. 18, 2019, 7:00 pm, Nova Scotia Archives

Phyllis R Blakeley Memorial Lecture

Ms. Sara Hollett, Gorsebrook Research Institute

In 1962, the Nova Scotia Travel Bureau hired advertising firm, Dalton K. Camp & Associates (DKCA) to design and distribute tourism promotional materials across North America. This paper argues that the ideas presented in the advertising of DKCA represented a significant shift away from earlier ways of seeing identity and history in tourism promotion. These new ways of seeing reflected consumerism, as well as a more modern understanding of how history could be used to sell a destination.

Click here for a bio of Sara Hollett

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