Wednesday, Sept. 18, 2019, 7:00 pm, Nova Scotia Archives
Phyllis R Blakeley Memorial Lecture
Ms. Sara Hollett, Gorsebrook Research Institute
In 1962, the Nova Scotia Travel Bureau hired advertising firm, Dalton K. Camp & Associates (DKCA) to design and distribute tourism promotional materials across North America. This paper argues that the ideas presented in the advertising of DKCA represented a significant shift away from earlier ways of seeing identity and history in tourism promotion. These new ways of seeing reflected consumerism, as well as a more modern understanding of how history could be used to sell a destination.